We’ve compiled a guide for college voters to help understand the persuasion mechanisms and campaign financing used by candidates in elections. The breakdown of these topics is meant to help student voters understand the factors used to influence public opinion and to help individuals begin making their own informed decisions.

The document is one of the engagement resources available for download on the ADP/TDC Electoral Engagement Resources webpage. It features several video links and images explaining or demonstrating tactics used by candidates and politicians.

ADP and TDC campuses are encouraged to distribute the PDF file to students for educating them about what to expect in the upcoming 2015 and 2016 elections.

Download Guide to Informed Voting (pdf)
Don’t forget:  National Voter Registration Day is September 22^nd!