New TDC Brand Toolkit
TDC’s New Brand Presents the Promise We Make to Our Community Colleges
TDC's refreshed brand is based on the design of one of AASCU's graphic designer, Isabelle Ovaille in collaboration with TDC's National Director. The revitalized brand is the guiding principle and foundation for the TDC's future and it's efforts.
As of January 1, 2018, please discontinue use of TDC’s original logo.
Brand Definition
TDC’s brand definition supports our mission and vision. When talking about TDC, writing about TDC or even thinking about TDC, keep in mind the following brand definition:
Our community colleges play an important role in job training, for which we have received unparalleled national attention. But we also have a vital role to play in educating students for democracy- to be engaged and active citizens in their communities. Our communities need this more than ever, due to apathy and polarization in our politics, and the incredible stresses they face. Our community college students’ ability to exercise their democratic rights and work together in public life, to be generous and tolerant and yet able to advocate for themselves, will help determine the future of our communities. Therefore, community colleges are Democracy’s Colleges and community college students are Democracy’s Students.
Brand Tagline
Even though are logo has changed, our tagline remains the same. TDC tagline reflects our member institutions’ continued are commitment to our students and to our democracy.
America’s Community Colleges Educating for Democracy.
The tagline captures the essence of the brand and sets TDC apart as a civic community college organization focused on democracy and citizenship. Use of student, faculty, and staff impact stories reinforces the tagline.
Standards & Guidelines
TDC’s Identity Manual helps ensure we present a consistent public image and message to our audiences. The guidelines in the manual show how to properly use the TDC logo in print, on the web, on promotional materials, and when communicating via other media.
Download the TDC Identity Manual (PDF)
Logos
The new TDC logo is the foundation of TDC’s graphic identity. It is used on stationery, business cards, advertising, web pages, printed materials, and anywhere the TDC affiliation should be known.
Art files are available below for each variation of the college logo. For print applications, EPS files are most appropriate. For the web or for placement in Office documents, JPEG or PNG files should be chosen. By downloading these logo files, you agree to follow the standards and guidelines outlined on this site and in the Identity Manual.
Please refrain from developing customized logos. Complementary logo treatments incorporating member institutions are allowed and can be created according to guidelines that align with the existing branding. Please contact by contacting TDC’s National Director for more details.